When attorney and Bibb County School Board member Jason Downey needed an online marketing strategy for his namesake law firm he contacted Compass Websites to reach his desired clientele: Georgians injured in workplace and vehicular accidents.
Legal services for personal injury victims is a very competitive market crowded with high-pressure sales tactics, some of which, while effective, aren't necessarily professional.
We at Compass Websites knew that in order for The Downey Law Firm to stand out from the crowd while upholding its professional image, the firm would require an attractive, modern website and a connected, consistent social media presence.
We worked closely with Jason Downey to hone his message and devise a long-tail keyword strategy so that The Downey Law Firm’s website can quickly ascend and attain search engine rankings higher than other firms performing similar services.
By using our extensive Website Questionnaire at the start of the project we were able to complete and take live The Downey Law Firm website in thirty days. We also provided image content, recommending inexpensive yet compelling stock photos to temporarily fill in the gaps for the site.