Lewis Farms Nursery is a local plant grower and distributor that sells ornamental and fruit and vegetable plants for both retail and wholesale customers. Compass Websites stepped in to actively manage the Lewis Farms website when the business owner, a trusted community member and local gardening expert, was frustrated that he was not getting the marketing value from the website he expected.
Compass Websites met with the owner to analyze the business’ needs. We compared the website to several competitor sites and devised a plan to revamp the content and images to help with search engine optimization and visitor traffic. We changed the site so that the owner’s featured articles to local newspapers would appear on the website in a WordPress blog format that could now be searched by date or season. We also actively managed the Facebook page as a courtesy for several months to show the owner how to generate more traffic to the website and increase sales.