Everyday First Class is a company whose focus is helping an audience of mostly women achieve fulfillment by meeting their personal development goals. In order to sell its products and motivational services EFC needed a modern, attractive website to separate itself from its bigger competitors, most of whom have dated, ‘noisy’ websites. EFC wanted to avoid the emphasis on sales pitches many self-help sites have, but not at the expense of book sales and speaking opportunities.
EFC came to Compass Websites with a logo, content ideas, and a limited budget. Using our library of resources and our extensive customer questionnaire we were able to create a unique site in less than thirty days, a week ahead of EFC’s desired launch date. We supplemented the website with a custom WordPress blog that can be quickly updated by EFC to keep the content fresh and help propel the site to higher search engine rankings.